ABOUT US
FNSH Hydration is pure and fortified alkaline water designed to fuel your path to the FNSH line. Our water tastes pure and fresh, is enhanced with electrolytes, and is bottled in the USA. At FNSH, we prioritize health and wellness by providing optimal hydration to fuel your endeavors. With our proprietary blend of minerals, we not only can help you maximize your performance, but we can also assist in your recovery. Our formula is designed to supercharge your Focus, Nutrition, Stamina and Hydration...FNSH.
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As part of our company mission, we are intentional about building a community that celebrates achievement at every level. From minor tasks to major milestones, FNSH represents a mindset that serves as a tribute to the universal human spirit that relentlessly seeks and finds its pinnacle moments.​ Our FNSH community is there with you every step of the way, championing your journey, and celebrating each milestone and victory along the way. FNSH isn't exclusive to elite athletes; it's for anyone who has ever tasted the exhilaration of overcoming, of pushing boundaries, and of reveling in that pivotal moment of accomplishment. Every bottle is a toast to what you have achieved and a nod to what’s next.
A WORD FROM OUR FOUNDER
I am incredibly excited and proud to introduce you to FNSH Hydration. I started FNSH because I am passionate about health and wellness and because I saw an opportunity to offer something different in the beverage business, in particular for water and sports drinks. We’ve seen the same oversized corporations throwing out products for years that appear to have no soul. I simply don’t connect with overpriced ad campaigns and I believe that a lot of people feel the same way. FNSH is the antithesis of this. Not only do we make high quality products enhanced with nutrients, but we also make it a priority to celebrate every man and every woman trying to accomplish something important to them.
Sure, we are a beverage company, but we can be more than that. We can play a part in the journey of so many people out there trying to be healthier and trying to reach their goals. FNSH embodies that spirit of doing whatever one can to overcome the odds and reach the FNSH line. Hydration is an often overlooked, yet easy way, to start the journey to better health and wellbeing. I want our brand to resonate with everyone out there who wants to live a healthier and more fulfilling life. This is personal for me because I grew up with a father who was driven and successful, yet who didn’t prioritize his health. As a result, he died before his time. I don’t want that to happen to me and I hope to inspire others along the way to take better care of themselves. Although proper hydration is only one component of being healthy, it’s a great step in the right direction for anyone trying to establish better habits on their way to a better life.
"It's not how you start...
It's how you FNSH"
-Jay Williams
Founder & Chief FNSHer
OUR COMMITMENT
At FNSH Hydration, we recognize our responsibility to minimize our ecological footprint and contribute to a healthier planet for future generations. With this vision in mind, we are committed to achieving zero single-use plastic by the end of 2026. This commitment reflects our dedication to reducing plastic waste, preserving natural resources, and fostering a more sustainable future. By taking proactive steps towards sustainability, such as using up to 50% recyclable plastic currently, we not only fulfil our corporate responsibility but also inspire positive change within our industry and community. Together, we can make a meaningful difference and leave a lasting impact on the planet.
